Samsung Electronics is taking proactive steps to address concerns surrounding the potential leakage of crucial technological information facilitated by AI language models like ChatGPT. In an effort to provide solutions, the company plans to introduce a customized AI service that focuses on knowledge search, translation, and summarization.
The Device Solutions (DS) division, responsible for Samsung Electronics’ semiconductor business, is spearheading the development of its own advanced large language model (LLM) that surpasses the capabilities of GPT-3.5. In a recent internal lecture, Kyung Kye-hyun, the head of the DS division, expressed enthusiasm about the transformative potential of generative AI. To make this a reality, Samsung Electronics is actively exploring partnerships with specialized domestic companies.
The company has set a timeline for the introduction of its AI services. Basic services are scheduled to launch in December, followed by professional search services that incorporate valuable company knowledge in February of the following year. These services will empower employees by providing automated responses for purchasing and expenses, specialized knowledge search, data summarization, translation, document creation, meeting transcription, market and company analysis, code generation and review, and voice of the customer (VOC) response.
Kyung emphasized the importance of nurturing a culture of innovation within the organization, reinvigorating development competitiveness, and collaborating closely with global customers to shape Samsung’s future.
Samsung’s endeavor is driven by the rising demand for generative AI tools like ChatGPT, particularly in the domains of translation and document summarization. However, the company remains cautious about potential security risks and information leaks. While external generative AI models like ChatGPT are restricted, Samsung intends to deploy customized AI solutions internally to ensure efficient work processes while maintaining data integrity.
To address past cases of misuse, such as uploading internal mail content and inputting internal source code, the DS division has implemented measures like limiting the character count for ChatGPT usage. Additionally, the Device Experience (DX) division, responsible for home appliances and smartphones, has taken a proactive approach by banning the use of generative AI through internal PCs since May. Instead, the DX division is dedicated to developing its own AI tools to support translation, document summarization, and software development assistance. Although specific timelines and implementation schedules are yet to be finalized, the DX division is committed to delivering effective AI solutions.
